Embrace the wilderness of words, where every possibility blooms.
The digital wilderness sprawls far and wide. It can be hard to see the forest for the trees! But, for those who dare to make the journey, it can be filled with boundless possibility. Every company should be producing organic marketing content that connects with their target audience, showcases their brand’s personality, and produces results. Together, we can cultivate messages as natural as the world around us.
Hi, I’m Kelsey!
Kelsey Lawrence, Owner
Splitting my time between Memphis, TN, and Whitefish, MT, I’m a freelance content marketer who loves storytelling and strategically crafting content to help companies connect with their audiences in a personable way that fosters loyalty and trust.
My passion projects revolve around outdoor adventure, outdoor gear and technology, health and wellness, and how we can all come together to take care of Mother Earth.
What I Offer
Producing a blog post here and there won’t cut it anymore. These days, your entire online presence matters.
Pulling it all together to work for you—and your customer—will help you meet and engage your audiences where they are with content that piques interest, educates, and grows your brand.
Once you’ve developed your content strategy, execution is key.
I’ll help you consistently deliver compelling content that will engage your target audiences while fostering loyalty, trust, and converting curiosity into customers.
In addition, creating content is the best way to organically improve search engine optimization (SEO) within your website. Let’s work together to improve those search results!
Do you have the marketing piece handled, but need a little help reaching media or motivating your teams internally?
Maybe you’re rolling out a new tool and need to develop a change management plan.
As a former Communication Manager at a Fortune 50 company, you can count on me to help and trust me to keep your information close to the vest.
Social Media Strategy
Social media can do many things for your business, but it’s become an art—a time consuming one at that!
Developing a social media strategy, producing the content, and driving engagement requires planning, creativity, time, and thought.
As a two-time Edward R. Murrow Award-winning digital content producer, I can help you engage your audiences, foster loyalty, and grow community within your customer base.
Editing & Writing
I love to write, and my attention to detail when it comes to grammar and punctuation is hard to beat.
Truth be told, former colleagues still reach out to me with grammar questions. In fact, my passion for the written word and eye for AP Style is how I landed my first promotion, ending up on the digital side of the broadcast journalism/TV news business.
Public and Media Relations
I spent more than 15 years sifting through press releases in my inbox as a journalist.
It’s my extensive experience as a reporter, producer and digital content director in the broadcast journalism industry that sets me apart from those who write press releases, but have never received one.
Kelsey created a website that is extremely user friendly and accomplishes everything we asked. Her creative talents are evident in her work. She is very efficient in keeping our site current with special events and adding our quarterly newsletters. It has been my pleasure to work with Kelsey and I’m so happy that we found her.
Kelsey was absolutely amazing!!!! My expectations were met beyond what I imagined!!! I was just blow away by her work and how fast she completed everything. Excellent communication and just took this huge weight off my shoulders! She worth it guys!! Hire her, you wont regret it!!!
Kelsey took the time to really understand our brand, our goals and our customers so that our blogs and emails resonate with our audience. She has the incredible ability to make “ice” interesting, fun and part of a conversation to both new and existing customers.
Kelsey helped me proofread and edit an important document that I was sending to a member of my team. Kelsey’s strengths are that she works quickly, is very communicative with her clients, and she helped me gain distance from the project which is exactly what I needed. I appreciate how well Kelsey writes, and she is very good at rephrasing and restating things to be more clear. She is easy to work with and has a good sense of humor. Kelsey’s weakness? She’s probably editing this review as she’s reading it!! 🙂 Highly recommend.
I hired Kelsey to update my resume and she went above and beyond! She was sure to tell me why she chose to change items so that I can understand how to change it in the future. I feel much more confident about submitting my resume and cover letter, which she also looked over, made edits and matched the header with my resume. Not to mention this was all done in record time. Thank you Kelsey!
Let’s Work Together!
Contact me today to get started.