About Me

Hi, I’m Kelsey (Jacobson) Lawrence! I’m an Emmy and two-time National Edward R. Murrow Award-winning journalist and former Fortune 50 Corporate Communications Manager now proudly using my broad skillset to help businesses grow! Here’s my story.

About Me

Splitting my time between Memphis, TN, and Whitefish, MT, I’m a freelance content marketer who loves storytelling and strategically crafting content to help companies connect with their audiences in a personable way that fosters loyalty and trust.

In August 2022, I became a mom to the sweetest little boy we named Parks. It was then that I decided to leave corporate life in the rearview mirror for a while to be my own boss so I can spend more time with this little human who is growing and changing faster than I could’ve ever imagined.

In my most recent role as a Corporate Communications Manager at FedEx, I led a team that produced a variety of internal and external communications on behalf of its C-suite and senior-level executives. In addition to my passion for the written word, I enjoyed counseling leadership (and anyone else who would listen) on best practices when it came to communicating with team members and external audiences.

Prior to joining the corporate communications team at FedEx, I spent 16 years in the broadcast journalism industry. First as a TV news producer, I enjoyed the process of putting together newscasts and helping news teams deliver the headlines in a way that would resonate and help audiences understand and digest the information that was important to them.

My attention to detail for typos and grammatical errors on our TV station’s website earned me my first promotion, landing me on the business’s digital side. Eventually, I worked my way up and found myself in Memphis where a director-level position was created just for me at WMC Action News 5. It was there that I oversaw the NBC affiliate’s website, social media networks, and mobile news and weather apps. My team’s work was consistently used across the company and featured in media publications as the gold standard for others looking to grow their digital audiences.

My passion is writing. I enjoy helping small-to-medium businesses find their voice and engage customers by creating compelling content and digital marketing materials that are filled with personality and produce results. My passion projects revolve around the great outdoors, wildlife, outdoor adventures, health and wellness, and how we can all come together to care for Mother Earth.

When I’m not writing and correcting others’ grammar, I’m traveling with my little family, doing yoga, or watching an embarrassing amount of true crime or reality TV focused on wilderness survival. I won’t do the hunting, but I can build us a badass shelter!

Experience & Services

  • Corporate Communications
  • Content Strategy
  • Content Marketing
  • Blog Posts
  • Social Media Strategy
  • Social Media Management
  • Feature Articles
  • News Articles
  • Signage & Flyers
  • Newsletters
  • Public and Media Relations
  • Presentations
  • Video Production & Voiceover
  • Speechwriting

Honors & Awards

TV News Producing

  • Emmy Award recipient for Best Morning Newscast | markets 81+ (2009)
  • Nominated for four Emmy Awards in three years (2008 – 2010)

Digital Content

  • 1st Place: Best Multimedia Reporter by Idaho Press Club (2010)
  • Idaho Press Club Southwest Chapter Board Member (2011)
  • National Edward R. Murrow Award for Best News Website (2011)
  • 1st Place: Best Special Purpose Website by Idaho Press Club (2011)
  • 1st Place: Best Use of Interactivity by Idaho Press Club (2011)
  • National Edward R. Murrow Award for Best News Website (2012)
  • Raycom Media Leadership Program (2013)
  • Raycom Media Digital Advisory Board Member (2014)

Corporate Communications

  • FedEx Bravo Zulu Award: April 2018
  • FedEx Bravo Zulu Award: August 2018
  • FedEx Bravo Zulu Award: August 2018
  • FedEx Bravo Zulu Award: August 2018
  • FedEx Bravo Zulu Award: June 2018
  • FedEx Bravo Zulu Award: June 2019
  • FedEx Bravo Zulu Award: July 2020

Let’s Work Together!

I’m excited to connect with you and share my passion for what I do. As a dedicated wordsmith, I take immense joy in crafting compelling content that helps businesses thrive. Behind this website is a real person who genuinely loves their craft and is eager to assist you in growing your business. Whether you need captivating copy, engaging blog posts, or persuasive marketing materials, I’m here to lend my expertise and help you achieve your goals. Let’s collaborate and bring your ideas to life with the power of words.